Leadership, Vision & Strategy

RD Acharya
Business Strategist 

A Founding Director of Business Nexus, RD heads up Business Strategy, with particular responsibility of developing Strategic Marketing Communication, Strategic Sales Management, Corporate Communication and Public Relations for our clients and within the organization.

Over the last 15 years, RD has developed a specialism in New Market Entry and New Proposition Development within the B2B & B2C space. His work over the last few years has pioneered Business Nexus’s methodologies for engagement of top level senior management within research programme.

He specializes in proposition market testing, customer experience transformation and communication strategy. In addition he has particular expertise in quantitative and qualitative research methods, as well as advanced statistical analysis; He is also heavily involved with creating innovative sales strategies for businesses and industries.

Much of his work has involved liaising with potential investors such as Venture Capital and Private Equity as well as understanding and quantifying true market potential for new propositions. 

Sheetal Ohal
Business Consultant 

Sheetal is our specialist in Business Analysis. She has worked for many years in the Information Technology industry at senior level and has most recently been focusing on media transformation from traditional to digital content delivery.

She specializes in process redesign and strategic thinking and recently established our bespoke quality management system. In fact, Sheetal continually comes up with original approaches to processes, product propositions, partnering and corporate strategy.

With her own consultancy, Big Idea Brand Management, Sheetal delivers branding solutions that are provocative and practical for clients from retail to B2B.